IDEAS THAT WORK: 2021 U.S. LEADERSHIP SUMMIT & AWARDS
Following the success of the virtual Effie Awards U.S. in 2020, Iceni Studios was asked to edit three interviews hosted by Twitter’s Chief Customer Officer Sarah Personette, in conversation with McDonalds, Tinder and TUMS. The finished videos were played at the three-day awards ceremony, and with the addition of branding and motion graphics, we elevated the footage to create more engaging content.
Having received the Zoom footage, we were entrusted with the 20 minute conversations, editing them into 8 minute interviews. Narrative was especially key in this project, and it was important for us, when reducing the overall length, to ensure each speaker’s message was not lost.