Having originally planned to shoot the new Abels brand video in 2020, the project was postponed due to COVID-19 for a year and a half. Initially our brief was to shoot a pre-existing move from London to the country, capturing footage throughout to compile a short film illustrating the service Ables provides. Due to various changing circumstances, the project then expanded, with Iceni Studios playing a far greater role, organising all aspects of the two-day shoot from location scouting to booking talent. We were also responsible for all pre- and post-production. Alongside the brand video itself, we provided Abels with two short social media clips, a banner video for their website and numerous stills.