Lofts Inc. specialises in the redevelopment and construction of unique living spaces that make the most of the buildings they refurbish or build from scratch. Still in its infancy, but led by an experienced architect, we sought to create a brand that would demonstrate the capabilities of Lofts Inc. whilst showcasing its potential. The balance between the oversized, bold and geometric typeface with the neutral colour palette and uncluttered design, is symbolic of the ultra-modern, yet dynamic buildings that Lofts Inc. are developing.