THE WORLD'S FIRST CARPET RECOGNITION ALGORITHM
iValue, the world’s first carpet recognition algorithm, provides a simple self-serve solution for valuing carpet claims. As a precursor to the launch of their online tool, iValue needed to create user friendly graphics and a series of video tutorials, showing users how best to use the tool in order to accurately value their damaged carpet.
Working closely with the Inventor, we designed brand guidelines, including logo, typeface, and colour palette, as well as icon design. When it came to the tutorials, Iceni was given full control of the production, from sourcing an actress, through to script writing, direction, videography and editing.