Effie Worldwide commissioned Iceni Studios to work with their New York office to create a behind the scenes film of Effie Academy. It is week-long event, which sees global industry leaders come together to inspire and work alongside delegates from around the world, and the short film created was presented to the attendees at the close.
Effie aims to bring relevant and first-class insights into effective marketing strategy to their network of offices across the globe. The video has since been circulated, and consequently has been used for marketing purposes. Fast turnaround and minimal intervention were key, not only to the success of the project, but also to the work’s integrity.